Driven by this adage – in late 2017 I decided to take the plunge. Over 20 years of steady career in institutional business spanning sectors ranging from healthcare to financial services – spent strategizing business development activities, making presentations, analyzing and presenting business data, and developing relationships across cultures and geographies on behalf of my employers had come to a crossroad.

So you have finally decided to pick up and dust your digital business profile image on LInkedin or your official “About Us” section. You wish to make a great first impression. You pour over your headlines section carefully choosing terms - “keywords” in digitalese to describe your key skills repeatedly assessing the impact it would have on your future employers/clients.